8 general skills or competencies (Job family competencies) for Digital Marketing Analyst III
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Lists and describes fundamental practices in AB testing.
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Level 2 Behaviors
(Light Experience)
Tracks and reports A/B testing results to assess the effectiveness of marketing initiatives.
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Level 3 Behaviors
(Moderate Experience)
Verifies A/B testing results to support continuous optimization of digital creative components.
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Level 4 Behaviors
(Extensive Experience)
Manages the implementation of the entire A/B testing life cycle.
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Level 5 Behaviors
(Mastery)
Promotes the significance and value of continuous A/B testing to ensure optimal business growth.
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Skill definition-Collecting and analyzing data from multiple digital sources to enhance current marketing strategies to provide a better online experience to users.
Level 1 Behaviors
(General Familiarity)
Lists the commonly used tools in analyzing data from multiple digital sources.
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Level 2 Behaviors
(Light Experience)
Supports the execution of data analytics strategy across all marketing experience channels.
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Level 3 Behaviors
(Moderate Experience)
Utilizes analytics results to develop effective marketing strategies.
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Level 4 Behaviors
(Extensive Experience)
Recommends improvement opportunities for digital analytics to accelerate our online engagements.
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Level 5 Behaviors
(Mastery)
Stays up-to-date with the latest analytics and digital marketing trends.
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9 soft skills or competencies (core competencies) for Digital Marketing Analyst III
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Lists some typical KPIs from own industry, business, and function.
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Level 2 Behaviors
(Light Experience)
Produces standard and ad-hoc KPI reports following standard procedures.
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Level 3 Behaviors
(Moderate Experience)
Participates in regular KPI reviews to evaluate goals, performance, and growth opportunities.
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Level 4 Behaviors
(Extensive Experience)
Works with external stakeholders, such as key clients and vendors to determine complicated KPIs.
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Level 5 Behaviors
(Mastery)
Reports on up to date industry and market benchmarks and trends in KPI best practices.
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Skill definition-Seeking, evaluating, and communicating information with the use of electronic technologies and other media platforms in a productive and useful way.
Level 1 Behaviors
(General Familiarity)
Lists the importance and role of digital literacy to an employee's performance at work.
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Level 2 Behaviors
(Light Experience)
Researches relevant digital information required for a specific task or project using the internet.
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Level 3 Behaviors
(Moderate Experience)
Uses office productivity software such as word processors, graphics software, and spreadsheets.
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Level 4 Behaviors
(Extensive Experience)
Provides technical training/seminars to cultivate employees' occupational digital literacy skills.
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Level 5 Behaviors
(Mastery)
Sponsors and invests in new equipment and tools to solve our work and digital technology challenges.
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Summary of Digital Marketing Analyst III skills and competencies
There are 0 hard skills for Digital Marketing Analyst III.
8 general skills for Digital Marketing Analyst III, A/B Testing, Digital Analytics, Digital Marketing, etc.
9 soft skills for Digital Marketing Analyst III, Key Performance Indicators (KPI), Digital Literacy, Innovation, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Digital Marketing Analyst III, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Digital Literacy, and be skilled in Innovation.